Aides Want Biden To Shift Messaging
In recent months, President Joe Biden has made the case to the American people that his economic policies, dubbed “Bidenomics,” are the key to a strong and prosperous future for the country. However, with high inflation and interest rates currently undermining economic recovery, top Biden allies are urging the White House to ditch this branding and revamp its messaging.
The call for a shift in messaging comes at a time when the president’s approval on the economy continues to lag, with a recent NBC News poll showing that a majority of Americans now favor Republican economic policy over Democrat policy. This is a significant change from previous polls where Democrats held an advantage in the economy.
According to POLITICO, some top Democrats believe that the Biden administration’s message is not resonating with voters and needs to focus on showcasing the positive economic impact of its policies rather than branding it as “Bidenomics.” Representative Steven Horsford, chair of the Congressional Black Caucus, emphasized that the message needs to be about the people benefiting from the policies, not just one person or the office of the presidency.
Similarly, President Will Marshall of the Progressive Policy Institute argued that “Bidenomics” does not have strong answers to people’s biggest economic concerns and that the administration needs to rethink its approach. He suggested framing the message around the economic good that the administration has achieved.
The recent NBC News poll also highlights the potential danger for Democrats in the 2024 elections if they fail to improve their messaging on economic issues. The poll found that Republicans hold significant leads in several key issues, including border security, crime, immigration, and protecting constitutional rights. In contrast, Democrats hold advantages on issues such as education, coronavirus, abortion, and healthcare, but by a much smaller margin.
This shift in public opinion could be attributed to the current state of the economy and the public’s perception of the Biden administration’s handling of it. With rising gas and food prices and supply chain disruptions, many Americans are feeling the pinch in their wallets.
As the 2022 midterms and 2024 presidential election approach, it will be crucial for the Biden administration to revamp its messaging around the economy, highlighting the impact of its policies on everyday Americans and addressing concerns about inflation and supply chain issues. Failure to do so could put Democrats at a disadvantage in upcoming elections.
In summary, top allies of President Joe Biden are urging the White House to ditch the “Bidenomics” message and instead focus on framing its economic policies as beneficial for the American people. This call for a shift in messaging comes as polling shows Democrats trailing Republicans on economic issues, signaling potential trouble for the party in upcoming elections. With the economy playing a significant role in voters’ decisions, it will be crucial for the Biden administration to revamp its messaging and showcase the positive impacts of its policies to regain the public’s confidence.