Race-Based Ticket Pricing Is A Thing Now, Whites Pay Double At Music Festival

July 9, 2019
862 Views

You read that correctly. A music festival in Detroit called “Afrofuture Fest” plans to charge whites double to get in. Everyone knows that the best way to ease racial tensions is to add race-based pricing, right?

Because that’s not racist…

Washington Examiner reports that the pricing offers lower rates for tickets purchased by “people of color” than it does for “non-people of color.” Early bird tickets for “POC” are $10 and $20 for “Non POC.” Later date pricing offers “POC” tickets for $20 and “Non POC” tickets for $40. The method of confirming race and identity of ticket purchasers was not immediately clear.

The organizers of the event, which is scheduled to take place on Aug. 3, explained their discriminatory pricing in the “frequently asked questions” section of their event website. It states, “Why do we have POC (people of color) and NONPOC (white people) tickets? I’m glad you asked! Equality means treating everyone the same. Equity is insuring (sic) everyone has what they need to be successful. Our ticket structure was built to insure (sic) that the most marginalized communities (people of color) are provided with an equitable chance at enjoying events in their own community (black Detroit),” the page said.

Newsweek noted that this ‘rule’ has Twitter users calling 2019 a “reverse Jim Crowe era,” and leading event management website Eventbrite to threaten to pull the festival from its site.

“Our mission is to bring the world together through live experiences,” Eventbrite said in a statement to The Independent. “We strive to provide a platform that enables people to gather for their chosen purpose, and that reflects diverse viewpoints, so long as they don’t violate our terms.”

The statement continued: “We do not permit events that require attendees to pay different prices based on their protected characteristics such as race or ethnicity.

“In this case, we have notified the creator of the event about this violation and requested that they alter their event accordingly,” the statement concluded. “We have offered them the opportunity to do this on their own accord; should they not wish to comply we will unpublish the event completely from our site.”

Which they should. Allowing any event to charge ticket prices based on race wouldn’t just be unethical it could be disastrous for Eventbrite and any future users. How or why anyone thought this was going to be acceptable is beyond me.

What do you think? Let us know in the comments below.

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