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Razors Company Partners With UFC
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Razors Company Partners With UFC

Jeremy’s Razors, the unapologetically "woke-free" razor brand, has landed a major milestone by becoming the official razor partner of the UFC. This bold move aligns the company’s philosophy of celebrating masculinity with the high-octane, globally recognized world of mixed martial arts. The partnership marks an exciting expansion for Jeremy’s Razors, which continues to disrupt the razor market and challenge the dominance of traditional brands.

Jeremy Boreing, co-founder and co-CEO of The Daily Wire, sees the collaboration as a natural fit. "Americans are tired of giving their money to woke corporations that hate them," Boreing remarked. With its ethos rooted in strength, resilience, and defiance of cultural conformity, Jeremy’s Razors aligns seamlessly with the UFC, an organization synonymous with grit and toughness. This partnership isn’t just about marketing—it’s about creating a cultural movement.

Jeremy’s Razors branding will be front and center at UFC Pay-Per-View events, Fight Nights, and even shows like Dana White’s Contender Series and The Ultimate Fighter. With broadcasts reaching an estimated 975 million households worldwide, the company is poised to introduce its products to millions of potential new customers.

The partnership kicks off at UFC 311 on January 18, 2025, at the Intuit Dome in California. For Jeremy’s Razors, it’s not just about visibility; it’s about sending a message. As Alex Kaptsan of TKO put it, "Jeremy’s Razors is a challenger brand looking to unseat the status quo."

This partnership comes hot on the heels of the successful launch of Jeremy’s Second Gen Razors, which have already claimed the top spot in Amazon’s men’s razor category. Featuring a redesigned ergonomic handle and longer-lasting, sharper blades, the Precision 5 razor is setting new standards for performance and quality.

Jeremy Boreing’s journey into the razor industry began with a mission to push back against companies he believes take conservative consumers for granted. His venture was sparked by Harry’s Razors cutting ties with The Daily Wire over political disagreements, leading Boreing to create what he describes as both a statement and a business. Within 72 hours of launching, Jeremy’s Razors had sold 30,000 razor kits and subscriptions.

Written by Arthur Higgens - December 10, 2024