Army Makes The First Right Decision In Years, Faced With Recruitment Lows
For generations, the U.S. Army has been a source of pride and patriotism for Americans, with generations of strong and capable soldiers taking an oath to protect and serve their country. But in recent years, the Army’s recruitment numbers have been declining, and it’s time to face the truth: the Democrats’ obsession with “woke” themes has ruined the Army’s recruiting efforts.
The Army’s latest rebranding campaign is a major shift away from the “woke” themes that the Democrats have pushed on the military, instead focusing on the history and possibilities that come with a service to this great nation. The new campaign does not emphasize the background or identity of potential soldiers, as the Democrats have been trying to do, and instead speaks to the possibilities for personal and career development the Army holds.
The new ads accompanying this rebranding guide the viewer through the history of the U.S. Army and emphasize themes of “overcoming obstacles” and pushing toward the future with new technologies that better the lives of civilians as well as serving the nation’s defense. The ads feature an ethnically diverse cast, but do not necessarily speak to any particular demographic.
What's even better? They're brining back 'Be all you can be':
In 1981, “Be All You Can Be” inspired me to be the best version of myself I could be. pic.twitter.com/NhoBNLDRA4
— GEN James C. McConville (@ArmyChiefStaff) March 11, 2023
The Army understands that to be successful, it needs to appeal to all Americans, regardless of their political beliefs or background. It needs to show that it is a capable and hard-hitting force that can defeat and deter enemy aggression, not one that prioritizes inclusion over competence and lowers standards to accommodate more self-described identities.
The Democrats have been trying to turn the Army into a social justice-focused organization, and it’s no wonder that recruitment numbers have been suffering. The Democrats’ obsession with “woke” themes has been a major turnoff for traditional families, who make up the majority of the service’s enlistees.
The Army’s rebranding campaign is a much-needed shift away from this dangerous trend, and it is encouraging to see the Army doubling down on messaging about benefits and career opportunities available to soldiers in 2022 and into 2023.
The Army’s rebranding is a statement that it is still a proud, patriotic organization that is dedicated to serving and protecting the United States. It is a reminder that the Army is a vital part of our nation’s defense, and it is time for all Americans to respect and appreciate the service of our soldiers. The Democrats have done enough damage to the Army’s recruitment efforts, and it’s time for us to put an end to it.
It is also investing in health care, education support and vacation while pleading with lawmakers to set aside funding for housing assistance, child care and spousal career assistance, all to hold onto the recruits they get.
The Army understands that to be successful, it needs to appeal to all Americans, regardless of their political beliefs or background. It needs to show that it is a capable and hard-hitting force that can defeat and deter enemy aggression, not one that prioritizes inclusion over competence and lowers standards to accommodate more self-described identities.
It is clear that the Army is making a shift away from social justice and diversity themes and towards patriotism and an appreciation for our country’s history. This is the best way to ensure that the Army reaches its ambitious recruiting goals and continues to be an essential part of the U.S. Armed Forces.