Democrats Unleash Massive $1.2M Ad Blitz In Mississippi
Senate Majority PAC will spend $1.2 million on ads in Mississippi starting Wednesday. The group aims to help Democrat Scott Colom unseat Republican Sen. Cindy Hyde-Smith before voters head to the polls.
This marks the first major spending effort by the PAC in a state that has not elected a Democrat to the Senate since 1982. The ads will run on television and digital platforms through Election Day, according to NBC News.
The new 30-second spot boosts Colom as a prosecutor who will "fight corruption in both parties." It also portrays Hyde-Smith as a "do-nothing" incumbent who has failed her constituents.
Senate Majority PAC (D) announces its first spending in Mississippi
It’ll start a $1.2 million TV ad campaign there Wednesday through Election Day, per an SMP spox #MSSEN
— Patrick Svitek (@PatrickSvitek) October 20, 2026
Lauren French, a spokesperson for the super PAC, said the group is watching the race closely. She stated, "Senate Majority PAC has been watching this race closely, and it is clear Colom is running a competitive race that has put Hyde-Smith on her heels," The Daily Caller reported.
The Washington Times noted this is the first ad the leading Democratic Senate super PAC has released in Mississippi for this election cycle. The spending comes as Colom campaigns with high-profile Democrats like Sen. Raphael Warnock and former Vice President Kamala Harris.
Despite the heavy spending, Colom currently trails Hyde-Smith by four points in a recent Wedgwood Polls survey. The poll shows Colom at 48 percent while Hyde-Smith holds 52 percent.
According to The Daily Caller, just $8 million has been spent on the whole Senate race to date. Colom is outspending the incumbent by a wide margin, with $4.6 million compared to Hyde-Smith's $3.2 million.
Aligned with Senate Minority Leader Chuck Schumer, Senate Majority PAC has focused on deep-red states such as Kansas, Alaska, and Texas. The group chose Mississippi even though President Donald Trump won the state by 23 points two years ago.
Both of Mississippi's Senate seats have been held by Republicans since 1989, making this a hard sell for Democrats. Colom, who serves as a district attorney, centered his campaign on affordability issues for families.
He told NBC News that Hyde-Smith's vote to support Trump's "big, beautiful" tax and spending law spurred him to run. That law cut Medicaid funds, which Colom argues hurts working people in his home state.
The ad blitz begins Wednesday and continues through Election Day. No further spending announcements have been made beyond the confirmed $1.2 million figure.
Colom is set to join former Vice President Kamala Harris at a rally. The outcome of the election will determine if Mississippi returns a Democrat to the Senate for the first time in over forty years.
Democrats are betting that Colom's message on corruption and affordability can overcome the state's strong Republican leanings. The final results will be known only after the votes are counted on Election Day.